Directv's international strategy is focused on becoming a major service provider in Latin and South America. Directv realizes that these markets have huge potential. Directv has taken the first steps to integrate DVR's Latin and South America.  We all know that Directv has had incredible success with their NFL Sunday Ticket package in the United States and we know that Directv has built a reputation for providing customers with crystal clear digital high-definition signals.  Now Directv will try to incorporate both of these services into Latin and South America.  It is no secret that most of the world watches soccer religiously.  It is by far the world's most popular sport and it is no different south of the border. In many areas, Directv has the rights to FIFA's World Cup games and is vying for the rights to provide broadcasting for many of the soccer leagues such as the Spanish League and other local leagues.  Directv will provide all of these soccer matches in HD which will set them apart from their competitors.  Although Brazil is by far Directv's biggest market in Latin America, the firm has seen substantial growth in Mexico and  the Caribbean as well.  The only downside to all of this growth is that countries like Brazil have changed laws which will allow for competition to enter the marketplace.  However, it will be a long time before a Brazilian company will actually be able to damage Directv's profits significantly.