Strategic Change

As firms evolve it is inevitable that they will go through some type strategic change.  Companies need to allow for this type of change in order to be able to meet changing demands, economic slowdowns, and technology innovation.  The strategic change process involves changing management, analyzing the situation, implementing an emergency action plan, stabilization, and returning to normal.  The first step and in my opinion the most important on is changing management.  If a firm fails to realize that a change in management is necessary, the firm is taking a risk on the firm continuing to do poorly.  At Directv the most crucial and most important change in management came when Mike White was named CEO in 2010 after leaving his chief executive officer position at Pepsi Co.  In two years Mr. White has been able to steer Directv into new ventures while keeping the company profitable for its shareholders.